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Monday, July 14, 2008

Codename: Asero begins today

Beginning today on its Telebabad block ay mapapanood na sa GMA 7 ang Codename: Asero that present itself as the first sci-fi, romantic movie ever made for TV.

Gusto kong isipin that this Richard Gutierrez starrer is a joint venture between GMA 7 and his family-owned Royal Era in terms of financial collaboration in putting up certifiably the grandest and costliest TV series ever.

Kulang ding sabihing this is an Annabelle Rama production based on the cast led by her son Richard, ang dalawa pa niyang anak na sina Rocky at Elvis, ang mga alaga niyang sina Heart Evangelista at Ehra Madrigal, idagdag pa ang anak ng kanyang asawang si Eddie na si Ramon Christopher with Pilita Corales. Teka, hindi kaya ang returning (comebacking, no such word) actress na si Shyr Valdez, nasa kuwadra na rin ni Tita Annabelle? Well, I wouldn’t be surprised.

The element of surprise, however, was unraveled at its presscon. Ang napiling event venue was the AFP Auditorium whose well-adorned lobby served as the dining area with equally delicious soldiers on one’s way to the buffet. Pagkatapos ng kainan, we were ushered to the theatre upon shoes entrance ay namamahagi ang GMA CorpComm staff ng woven shawls as part of simulating the Arabic atmosphere.

Since the establishing episodes of Asero were shot in Dubai, a Mid-eastern set was re-created on stage which was better appreciated by the press audience sa belly dancing number ni Heart. Equally awesome ‘yung pag-entra ni Richard sa entablado as the second cyclorama opened in full view with an armored tank as background. An exchange of gunfire ensued. Napatay ni Richard ang mga kalaban, naitakas niya si Heart, leaping over dead bodies as they took their exit. Lights out. Palakpakan ang lahat.

Then moments later, it was Ma’am Wilma Galvante’s turn to say her usual thank-you-to-the-press piece. The number one believer in the project, si Ma’am Wilma pala ang nag-udyok kay Atty. Felipe Gozon to pursue it no matter how incredibly expensive it would cost the network, although she declined to divulge the exact figures.

Kitang-kita rin naman kasi sa giveaways that night kung paanong magarbo ang event, there was the tireless Jun Lalin distributing freebies na mga ineedorsong produkto ng mga alaga ni Tita Annabelle. But something missing: ‘yun ‘yong kay Ehra who endorses a local whisky.

Talk about another missing stuff: nasaan ang support ng local brandy endorsed by the Gutierrez men in this royal era?




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