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Tuesday, August 05, 2008

Dingdong Dantes Belo launch updates

IBA rin ang Belo Medical Group when it comes to welcoming a new endorser sa kanilang pamilya. Proof is the recent launch of Dingdong Dantes as the newest addition sa kanilang powerhouse stable of celebrity models.

Bale ba, nataon sa kanyang birthday (actually, Dingdong turned a year older August 2) ang event na idinaos, no less, sa NBC Tent sa The Fort, nu’ng isang gabi.

May theme ang launch na mala-James Bond. Inspired din ito by one James Bond movie, Casino Royale.

Kaya naman there were gaming tables and slot machines around, guns on display, sexy ladies and even a Martini bar.

The food served the guests who came in proper attire (including the movie press) was good and abundant. Actually, hindi mo aakalaing more than three million Filipinos ang, wika nga, ay ’di nakakakain ng three meals a day.

Kung sabagay, this is not the fault naman of the Belo Family, much less, of Dingdong.

* * *

Well, let’s give a hand to Infinite Ideas, an advertising firm-cum-events organizer owned by lovable couple Icel Argana and Gelo Serrano, which produced the AVP showing Dingdong as “Agent 007” in a shiny Audi R-8, brandishing slick hand guns, sporting an Omega chronograph watch, surfing the Net with a Mac Book-Pro laptop, using the latest cellphone gadget and getting into the thick of hardcore action.

Sayang at hindi na uso ang action films. Dingdong’s portrayal as James Bond in the AVP would have served as a come-on for action producers (noong araw, when action films was in na in) to have him topbill their productions.

Well, times have changed. And, no doubt, the in thing now is telenovela.

Luckily para kay Dingdong, he was tapped para maging leading man ni Marian Rivera whose two teleseryes, Marimar and the currently being aired Dyesebel, deliver the ratings for GMA-7.

No wonder, Dingdong is now being dubbed by the network as the “Prince of Philippine Telenovela.”

* * *

SA nasabi ring launch, Dingdong was well supported by his other endorsements, like Medicol, My Phone and Bench. Lahat sila didn’t only prepare loot bags for the guests, they contributed items sa raffle, too.

The top prize, a 42-inch LCD TV set was won by movie columnist Aster Amoyo (People’s Journal and Pilipino Star Ngayon).

Kapuso producers, directors, movie stars and executives were all over. Namataan namin si Wilma Galvante, ganundin sina Joey Abacan at Redgie Magno. Naroon din ang mga batang director na sina Mark Reyes at Mac Alejandre.

Among the movie stars na dumating, ang mga nakita namin ay sina Iza Calzado (with her boyfriend, Jerry Garcia), Karylle (Dingdong’s girlfriend, of course), Marian Rivera, na dahil sa puting-puting kasuotan, aakalain mo, ayon sa isang entertainment editor (clue, Ian F., male), ay First Communicant, at Benjie Paras (with his non-showbiz wife).




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