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Tuesday, January 13, 2009

Dingdong Dantes joins Goldilocks family

Goldilocks has chosen Dingdong Dantes as its latest endorser.

“It was definitely a unanimous choice,” explained Goldilocks marketing director Pinky Yee. “Just like Goldilocks, Dingdong’s appeal transcends market segments and age groups. He’s a great addition to the Goldilocks family,” she adds.

Dingdong considers the partnership inevitable. “Actually, I’ve been part of the Goldilocks family ever since I was young, given the fact that on every birthday, special occasion, family reunion and almost all celebrations, Goldilocks products were always there. Siguro, lahat ng Pinoy part ng Goldilocks family,” Dingdong mused, “formalized lang yung sa akin.”

Goldilocks also launched its latest tagline, “You’re the One, Goldilocks.” Even after 43 years of being ingrained in the hearts and stomachs of Filipinos, Goldilocks continues to reinforce its unrivalled position. At the forefront of its industry, the company enjoys a substantial lead over competitors in all aspects. National consumer surveys have identified Goldilocks as the landslide winner in customer satisfaction indices such as Top-of-Mind Awareness, Awareness Conversion (the ability to translate brand awareness to actual trial) and Share of Heart (the emotional approach to measuring preference). It enjoys a committed customer base and continues to attract even more.

“Sobrang bagay yung tagline na ‘You’re the One’ sa Goldilocks,” Dingdong says. “Basta celebration, special occasion, pasalubong, merienda, cakes, or pastries, isa lang naman ang pumasok sa isip at puso ng Pinoy,” he adds. Pointing to a large screen with the Goldilocks logo proudly displayed, Dingdong wholeheartedly exclaims, “You’re the One.”




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