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Tuesday, May 05, 2009

Q-11's new station ID

Love takes on many wonderful forms and is always fascinating. Q-11 captures the wonderful, fascinating, heartwarming things about love and life with its new Station ID.

Shot on location at Timberland Heights and Bonifacio High Street, the station ID features Q talents with the theme Love Life. Love Q.

“Q is a station for women,” explained GMA AVP/creative director for Creative Services (Q-11) Lots Topacio. “Love is of primary importance to women. And we don’t just mean romantic love. In general, women get attached or involved in a special way with things important to them. It’s no surprise that women use the word ‘love’ to describe everything important to them — I love this bag! I also love my dog! I love coffee in the morning! I love my man! I love rainy days. And so forth and so on.”

Jessica Soho, Lucy Torres-Gomez, Wilma Doesnt, Grace Lee, Heart Evangelista, Schinina Juban, Pia Arcanghel, Connie Sison, Rovilson Fernandez, Andi Manzano, Andy Smith, Kat Alano, Maggie Wilson, Issa Litton, Chef Rosebud Benitez, Sam Oh and Tim Yap shot vignettes showing the different facets of love.

Project manager Ayee Villa-Moya said, “We want the viewers to be able to say as they see the new Station ID, ‘I’m that kind of woman! Q really knows me. And the station has the kind of shows I want to watch — a balance of lifestyle programs with the local flavor and Hollywood entertainment, cooking shows that know exactly what I need, award-winning news programs, relevant and very interesting public affairs shows.’”

[via]

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